City and Space

Stadtraum Immobilien, 2025 

Strategic branding, visual identity and digital presence for a real estate management company based in Krefeld with the focus on reimagining urban spaces through sustainable concepts that foster vibrant urban communities and redefine future-oriented living.

At the core of the identity lies a wordmark that functions more as a tool than a signature. It unfolds, extends, measures, and delineates space. It doesn’t simply sit within its environment but actively defines it. In its dynamic variations, the wordmark frames content, shifts proportions, and reacts to different mediums, echoing the company’s responsive, human-centered approach to urban planning.

Color plays an equally structural role. The saturated, bright red is employed not only as a background, but as a material itself. It acts as a surface – dense, tactile and immediate. It references not only the energy of urban infrastructure but signals urgency and vision.